The market is green! News, releases and success cases of companys that use the green appeal to promote themselves. Green Marketing Under The Microscope. As we saw over the holidays, green - the environment kind - is figuring. Still, more than a few companies have encountered. In marketing themselves as greener or green. In fact, a recent study. Found that of 1,018 common consumer products ranging from toothpaste to caulking to shampoo to printers, randomly surveyed, 99 percent were guilty of greenwashing.

191;Qué es el precio premium y en qué se diferencia de una marca premium? Por César Pérez Carballada. Son dos conceptos que usamos frecuentemente en marketing pero rara vez nos detenemos a pensar su significado real, lo cual a veces ocasiona confusiones y discusiones banales. Como podemos ver en el.

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Marketing strategies and ideas to grow your business. Online marketing, social media, SEO, website and partner marketing. Invest in customer experience, not in marketing! Wow, that might be a provocative thought for some marketing and sales executives. Growing your business by spending less on marketing? It costs many times more to sell to a new customer than to an existing customer. Word of mouth and referrals are the most effective marketing. How to set and manage customer expectations.